Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/217609 
Year of Publication: 
2017
Citation: 
[Journal:] Journal of Central Banking Theory and Practice [ISSN:] 2336-9205 [Volume:] 6 [Issue:] 1 [Publisher:] De Gruyter Open [Place:] Warsaw [Year:] 2017 [Pages:] 15-28
Publisher: 
De Gruyter Open, Warsaw
Abstract: 
In this paper we perceived causal relationship between loyalty, satisfaction, quality of the alternatives, investment size, and new media through online word of mouth in banking services in Montenegro. Obtained empirical results substantiated validity of the set hypothetical frame, i.e. meaningfulness of the conceptual model that is set.
Subjects: 
Loyalty
services
banking
new media
investment model
online Word-of-Mouth (WOM).
JEL: 
M39
G20
Persistent Identifier of the first edition: 
Creative Commons License: 
cc-by-nc-nd Logo
Document Type: 
Article

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