Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/216763 
Year of Publication: 
2020
Series/Report no.: 
IUBH Discussion Papers - Tourismus & Hospitality No. 3/2020
Publisher: 
IUBH Internationale Hochschule, Erfurt
Abstract: 
We test the impact of online hotel ratings on the customers' hotel choice using a binary choice experiment where the online rating score is one of the hotels' attributes. Results show that online rating scores have a positive and significant impact on hotel choice. We also calculate the individual willingness to pay for higher rating scores and report the corresponding income and age elasticities.
Subjects: 
Hotel rating
online review
discrete choice model
logit model
monetary valuation
eWOM
JEL: 
C25
L8
D12
Z31
Document Type: 
Working Paper

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