Please use this identifier to cite or link to this item: http://hdl.handle.net/10419/215794
Authors: 
Chatzigeorgiou, Chryssoula
Christou, Evangelos
Year of Publication: 
2019
Citation: 
[Editor:] Christou, E. [Editor:] Alexandris, K. [Editor:] Fotiadis, A. [Title:] TOURMAN 2019 Conference Proceedings, Thessaloniki, Greece, 24-27 October, 2019 [Publisher:] International Hellenic University [Place:] Thessaloniki [Pages:] 164-173 [ISSN:] 978-960-287-159-1
Abstract: 
This paper presents a study that explores consumers’ experiences with technology-assisted service encounters by investigating the applicability of Mick and Fournier’s paradoxes of technology adoption to the social media as distribution channel in tourism scenario. In-depth interviews were conducted to explore consumers’ experiences when using social media distribution services and the results were compared to those of Mick and Fournier. The findings are similar, suggesting that when consumers adopt online technology like social media, they can simultaneously develop positive and negative attitudes. The findings of this study also suggest that the nature of some of the paradoxes experienced by consumers may depend on the industry (tourism in this study) and the technology (social media in this study) being investigated.
Subjects: 
adoption of technological innovations
social media
distribution channels
tourism marketing
JEL: 
L83
M1
O14
Z33
Creative Commons License: 
https://creativecommons.org/licenses/by-nc-nd/4.0/
Document Type: 
Conference Paper
Document Version: 
Published Version
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