Please use this identifier to cite or link to this item: http://hdl.handle.net/10419/215621
Authors: 
Skapinaki, Athina
Salamoura, Maria
Year of Publication: 
2020
Citation: 
[Journal:] Journal of Tourism, Heritage & Services Marketing [Volume:] 6 [Issue:] 1 [Pages:] 17-20 [ISSN:] 2529-1947
Abstract: 
The current study aims to examine the impact of teachers’ job satisfaction and self-efficacy in improving service quality. The results, using clustering, indicated three groups of respondents according to their behavior, as teachers emphasizing on different aspects of marketing: external, interactive and internal marketing. Moreover, factor analysis, revealed that their satisfaction was affected by “Workplace Relationships with the Director and Colleagues”, "Educational Management", "Social Recognition and Professional Development", "Relationships with Parents and Students", "Infrastructure" and "Working Conditions and Nature of Work", while "Class and Students’ Relationships Management" and "Students’ Engagement and Educational Strategies" were influencing parameters of teachers’ self–efficacy.
Subjects: 
service quality in schools
service marketing triangle
teachers’ job satisfaction
teachers’ self-efficacy
JEL: 
A20
P36
I2
Persistent Identifier of the first edition: 
Creative Commons License: 
https://creativecommons.org/licenses/by-nc-nd/4.0/
Document Type: 
Article
Document Version: 
Published Version

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