Please use this identifier to cite or link to this item: http://hdl.handle.net/10419/215620
Authors: 
Halkiopoulos, Constantinos
Antonopoulou, Hera
Papadopoulos, Dimitrios
Giannoukou, Ioanna
Gkintoni, Evgenia
Year of Publication: 
2020
Citation: 
[Journal:] Journal of Tourism, Heritage & Services Marketing [Volume:] 6 [Issue:] 1 [Pages:] 9-16 [ISSN:] 2529-1947
Abstract: 
Tourism is one of the fastest growing industries worldwide and in general, the Internet continues to gain importance in the tourism sector. The study focuses on exploration of knowledge of online booking systems and on the views of local students-users concerning the booking rate based on these online systems. Another perspective of this project is to investigate the decision-making process (emotion-focused) that they follow in order to choose a tourist destination via online booking systems. For the purposes of this study, three scales were administered E-WOM and Accommodation Scale, Emotion-Based Decision-Making Scale and Trait Emotional Intelligence Scale. Then, survey data were collected, preprocessed and analyzed based on Data Mining techniques evaluating the results. More specifically, classification and association algorithms were utilized to manage to describe hidden patterns. E-Tourism will continue to be oriented towards the consumers and the technology that surrounds them, providing dynamic communication in electronic business.
Subjects: 
Online Booking Systems
e-Tourism
Hotel Selection Factors
Expert System
JEL: 
D7
L81
L83
Persistent Identifier of the first edition: 
Creative Commons License: 
https://creativecommons.org/licenses/by-nc-nd/4.0/
Document Type: 
Article
Document Version: 
Published Version

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