Bitte verwenden Sie diesen Link, um diese Publikation zu zitieren, oder auf sie als Internetquelle zu verweisen: https://hdl.handle.net/10419/215619 
Erscheinungsjahr: 
2020
Quellenangabe: 
[Journal:] Journal of Tourism, Heritage & Services Marketing [ISSN:] 2529-1947 [Volume:] 6 [Issue:] 1 [Publisher:] International Hellenic University [Place:] Thessaloniki [Year:] 2020 [Pages:] 3-8
Verlag: 
International Hellenic University, Thessaloniki
Zusammenfassung: 
The present study investigates the factors that affect visitors’ satisfaction and their future behavior. A survey based on the dimensions of SERVPERF among 632 visitors in two distinct in terms of atmosphere, exhibits and activities museums, the Archaeological Museum and the Museum for Science and Technology in Thessaloniki (Greece) provides the empirical evidence. The results indicate that the five dimensions of SERVPERF can successfully determine the degree of visitors’ satisfaction and predict future behavior. Future behavior is often subject to visitors’ place of residence. The type of museum is also a significant factor affecting satisfaction and future behavior. on and loyalty.
Schlagwörter: 
Service Quality
Museums
Satisfaction
Future Behavior
JEL: 
L8
L15
L83
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Creative-Commons-Lizenz: 
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Dokumentart: 
Article
Dokumentversion: 
Published Version
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