Please use this identifier to cite or link to this item: http://hdl.handle.net/10419/215619
Authors: 
Daskalaki, Vasiliki V.
Voutsa, Maria C.
Boutsouki, Christina
Hatzithomas, Leonidas
Year of Publication: 
2020
Citation: 
[Journal:] Journal of Tourism, Heritage & Services Marketing [Volume:] 6 [Issue:] 1 [Pages:] 3-8 [ISSN:] 2529-1947
Abstract: 
The present study investigates the factors that affect visitors’ satisfaction and their future behavior. A survey based on the dimensions of SERVPERF among 632 visitors in two distinct in terms of atmosphere, exhibits and activities museums, the Archaeological Museum and the Museum for Science and Technology in Thessaloniki (Greece) provides the empirical evidence. The results indicate that the five dimensions of SERVPERF can successfully determine the degree of visitors’ satisfaction and predict future behavior. Future behavior is often subject to visitors’ place of residence. The type of museum is also a significant factor affecting satisfaction and future behavior. on and loyalty.
Subjects: 
Service Quality
Museums
Satisfaction
Future Behavior
JEL: 
L8
L15
L83
Persistent Identifier of the first edition: 
Creative Commons License: 
https://creativecommons.org/licenses/by-nc-nd/4.0/
Document Type: 
Article
Document Version: 
Published Version

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