Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/214099 
Year of Publication: 
2019
Citation: 
[Journal:] Internet Policy Review [ISSN:] 2197-6775 [Volume:] 8 [Issue:] 4 [Publisher:] Alexander von Humboldt Institute for Internet and Society [Place:] Berlin [Year:] 2019 [Pages:] 1-20
Publisher: 
Alexander von Humboldt Institute for Internet and Society, Berlin
Abstract: 
In this paper, we examine how online political micro-targeting is regulated in Europe. While there are no specific rules on such micro-targeting, there are general rules that apply. We focus on three fields of law: data protection law, freedom of expression, and sector-specific rules for political advertising; for the latter we examine four countries. We argue that the rules in the General Data Protection Regulation (GDPR) are necessary, but not sufficient. We show that political advertising, including online political micro-targeting, is protected by the right to freedom of expression. That right is not absolute, however. From a European human rights perspective, it is possible for lawmakers to limit the possibilities for political advertising. Indeed, some countries ban TV advertising for political parties during elections.
Subjects: 
Online political micro-targeting
Data protection
Privacy
Freedom of expression
Advertising law
Elections
Persistent Identifier of the first edition: 
Creative Commons License: 
cc-by Logo
Document Type: 
Article

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