Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/214085 
Year of Publication: 
2019
Citation: 
[Journal:] Internet Policy Review [ISSN:] 2197-6775 [Volume:] 8 [Issue:] 4 [Publisher:] Alexander von Humboldt Institute for Internet and Society [Place:] Berlin [Year:] 2019 [Pages:] 1-21
Publisher: 
Alexander von Humboldt Institute for Internet and Society, Berlin
Abstract: 
This paper discusses the new phenomenon of platform ad archives. Over the past year, leading social media platforms have installed publicly accessible databases documenting their political advertisements, and several countries have moved to regulate them. If designed and implemented properly, ad archives can correct for structural informational asymmetries in the online advertising industry, and thereby improve accountability through litigation and through publicity. However, present implementations leave much to be desired. We discuss key criticisms, suggest several improvements and identify areas for future research and debate.
Subjects: 
Advertising
Micro-targeting
Platforms
Transparency
Politics
Persistent Identifier of the first edition: 
Creative Commons License: 
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Document Type: 
Article

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