Bitte verwenden Sie diesen Link, um diese Publikation zu zitieren, oder auf sie als Internetquelle zu verweisen: https://hdl.handle.net/10419/214050 
Erscheinungsjahr: 
2017
Quellenangabe: 
[Journal:] Internet Policy Review [ISSN:] 2197-6775 [Volume:] 6 [Issue:] 4 [Publisher:] Alexander von Humboldt Institute for Internet and Society [Place:] Berlin [Year:] 2017 [Pages:] 1-25
Verlag: 
Alexander von Humboldt Institute for Internet and Society, Berlin
Zusammenfassung: 
Political campaigns increasingly use data to (micro)target voters with tailored messages. In doing so, campaigns raise concerns about privacy and the quality of the public discourse. Extending existing research to a European context, we propose and test a model for understanding how different contextual factors hinder or facilitate data-driven capabilities of campaigns. We applied the model during the 2017 national election campaign in the Netherlands. The results show how data-driven targeting techniques are not only useful in a first-past-the-post system, but also in a proportional representation system, which at first sight seems to be less suitable for such techniques.
Schlagwörter: 
Political behavourial targeting
Campaigns
Microtargeting
Innovation
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