Please use this identifier to cite or link to this item: http://hdl.handle.net/10419/214047
Authors: 
Chester, Jeff
Montgomery, Kathryn C.
Year of Publication: 
2017
Citation: 
[Journal:] Internet Policy Review [ISSN:] 2197-6775 [Volume:] 6 [Year:] 2017 [Issue:] 4 [Pages:] 1-20
Publisher: 
Alexander von Humboldt Institute for Internet and Society, Berlin
Abstract: 
Computational politics—the application of digital targeted-marketing technologies to election campaigns in the US and elsewhere—are now raising the same concerns for democratic discourse and governance that they have long raised for consumer privacy and welfare in the commercial marketplace. This paper examines the digital strategies and technologies of today's political operations, explaining how they were employed during the most recent US election cycle, and exploring the implications of their continued use in the civic context. The paper concludes with a discussion of recent policy proposals designed to increase transparency and accountability in digital politics.
Subjects: 
Elections
Advertising
Privacy
Analytics
Profiling
Persistent Identifier of the first edition: 
Creative Commons License: 
https://creativecommons.org/licenses/by/3.0/de/legalcode
Document Type: 
Article

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