Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/214009 
Authors: 
Year of Publication: 
2016
Citation: 
[Journal:] Internet Policy Review [ISSN:] 2197-6775 [Volume:] 5 [Issue:] 1 [Publisher:] Alexander von Humboldt Institute for Internet and Society [Place:] Berlin [Year:] 2016 [Pages:] 1-15
Publisher: 
Alexander von Humboldt Institute for Internet and Society, Berlin
Abstract: 
As a result of datafication (the generation and acquisition of personal data from automated processes), consumers' activities generate large data streams. Analysis of these streams reduces privacy and shifts power towards data controllers. Consumers often contractually agree to this analysis of their data, but their autonomy can be questioned: the agreements often contain non-negotiable terms unilaterally drafted by data controllers. Consumer protection law can alleviate this power shift towards data controllers, but only if EU member states increase their enforcement efforts.
Subjects: 
Data protection
Consumer protection
Privacy
Big data
Persistent Identifier of the first edition: 
Creative Commons License: 
cc-by Logo
Document Type: 
Article

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