Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/213857 
Year of Publication: 
2020
Series/Report no.: 
Discussion Paper No. 415
Publisher: 
European University Viadrina, Department of Business Administration and Economics, Frankfurt (Oder)
Abstract: 
We analyse the business model pattern behind the success of the Fortnite game. A theoretical model is used to examine the conditions where a Freemium strategy is appropriate. We also shed light on the structure of the in-game-shop and we analyse several features from a marketing perspective.
Subjects: 
Fortnite
business model pattern
gaming
e-Sports
Document Type: 
Working Paper

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