Bitte verwenden Sie diesen Link, um diese Publikation zu zitieren, oder auf sie als Internetquelle zu verweisen: https://hdl.handle.net/10419/212093 
Erscheinungsjahr: 
2008
Schriftenreihe/Nr.: 
Bank of Finland Research Discussion Papers No. 2/2008
Verlag: 
Bank of Finland, Helsinki
Zusammenfassung: 
In the market for payment media, some consumers use only one medium when paying for their point-of-sale transactions, while others use many. This pattern reflects the diffusion of new payment media, because a payment method innovation is typically first used simultaneously with the established methods. We study the use of multiple payment media by employing data on young Finnish consumers. We find that the use of multiple payment media is directly related to consumer awareness and that not controlling for the endogeneity of awareness can bias its effect downwards. These results suggest that increasing consumer awareness may have been underlying the rise of debit card use around the world. It could also speed up the adoption of new means of payment, such electronic money and mobile payments. To the extent that antitrust concerns in the market for payment media stem from the lack of information, improving consumer awareness could be a remedy.
Schlagwörter: 
payment media
consumer awareness
adoption of financial technology
JEL: 
G20
E59
Persistent Identifier der Erstveröffentlichung: 
ISBN: 
978-952-462-419-0
Dokumentart: 
Working Paper

Datei(en):
Datei
Größe
581.35 kB





Publikationen in EconStor sind urheberrechtlich geschützt.