Abstract:
In broad terms we want to identify the initiatives that drive business model transformation and study their effect on performance. We also presume that such initiatives are primarily influencing the context-specific skills and priorities of the organization. Transformation initiatives leading to organizational and technological change are presumably constrained by resident capabilities (Hartmann et al.,2002, Håkansson & Waluszewski, 2002), the focus and state of the current operations (Subramanian & Shaw, 2002), hence they indirectly influence performance26. There are potentially additional environmental contingencies affecting those same domain-specific factors, of which we will investigate industry membership, region, and company size (Ford et al. 1997). Finally, we will explore whether different actors or leaders incharge of such technology-oriented and organizational transformations have differences of opinion on the priorities of the firm (Håkansson & Waluszewski, 2002).