Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/207670 
Year of Publication: 
2019
Citation: 
[Title:] Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Rovinj, Croatia, 12-14 September 2019 [Publisher:] IRENET - Society for Advancing Innovation and Research in Economy [Place:] Zagreb [Year:] 2019 [Pages:] 108-119
Publisher: 
IRENET - Society for Advancing Innovation and Research in Economy, Zagreb
Abstract: 
Strategic networking represents firm's strategic posture to develop long-term and sustainable business relationships with the aim of focusing on core business activities and gaining additional benefits from profound coopetitional relations with various market players. The purpose of this paper is to examine the impact of strategic networking (SN) on the performance of Croatian manufacturing SMEs where unidimensional and multidimensional analysis has been performed. In order to reveal more comprehensive understanding of SN-performance relationship, financial as well as non-financial performance indicators were tested. Moreover, moderating influence of external environment was used to further explore SN-performance relationship. While unidimensional analysis exhibits positive effects of SN on business performance, only reputation as an antecedent of SN in multidimensional analysis confirms the existence of such a positive relationship. Thus, the overall results can be considered inconclusive as to the existence, strength, and direction of the effect of the observed variables.
Subjects: 
strategic networking
business performance
external environment
manufacturing SMEs
multidimensional analysis
JEL: 
D00
M20
Creative Commons License: 
cc-by-nc Logo
Document Type: 
Conference Paper

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