Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/206334 
Year of Publication: 
2016
Citation: 
[Journal:] BRQ Business Research Quarterly [ISSN:] 2340-9436 [Volume:] 19 [Issue:] 1 [Publisher:] Elsevier España [Place:] Barcelona [Year:] 2016 [Pages:] 3-12
Publisher: 
Elsevier España, Barcelona
Abstract: 
Corporate brand identity management is a key issue for any organisation. Accordingly, its study is a research field of great interest. This paper seeks to broaden the understanding of this strategic activity and its effects. Specifically, it investigates the concept of corporate brand identity from the employees’ perspective in the UK financial banking sector and analyses the link between brand identity management and employees’ attitudes and behaviours. Results indicate that organisations should pay special attention to the corporate brand identity management, given its influence on employees’ commitment with their organisations, as well as their brand performance and satisfaction."
Subjects: 
Corporate brand identity
Commitment
Performance
Satisfaction
Banking
Persistent Identifier of the first edition: 
Creative Commons License: 
cc-by-nc-nd Logo
Document Type: 
Article

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