Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/206326 
Year of Publication: 
2015
Citation: 
[Journal:] BRQ Business Research Quarterly [ISSN:] 2340-9436 [Volume:] 18 [Issue:] 3 [Publisher:] Elsevier España [Place:] Barcelona [Year:] 2015 [Pages:] 188-203
Publisher: 
Elsevier España, Barcelona
Abstract: 
Partnerships between businesses and non-governmental organizations (NGOs) have become widely adopted mechanisms for collaboration in addressing complex social issues, the aim being to take advantage of the two types of organizational rationale to generate mutual value. Many such alliances have proved to be unsuccessful, however. To assist managers improve the likelihood of success of their collaborative relationships, the authors propose a success model of business-NGO partnering processes based on Relationship Marketing Theory. They also analyse the theoretical bases of the model's hypotheses through a meta-analytical study of the existing literature."
Subjects: 
Success model
Relationship marketing
Meta-analysis
Social alliances
Persistent Identifier of the first edition: 
Creative Commons License: 
cc-by-nc-nd Logo
Document Type: 
Article

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