Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/206305 
Year of Publication: 
2014
Citation: 
[Journal:] BRQ Business Research Quarterly [ISSN:] 2340-9436 [Volume:] 17 [Issue:] 3 [Publisher:] Elsevier España [Place:] Barcelona [Year:] 2014 [Pages:] 174-190
Publisher: 
Elsevier España, Barcelona
Abstract: 
The consumer ethnocentrism tendencies scale (CETSCALE) was developed by Shimp and Sharma in 1987 to measure consumer ethnocentrism. It is one of the most commonly used scales in the marketing literature. As well as the original 17-item version, there are many empirical applications using other adapted versions of CETSCALE. These versions differ in terms of the number (and composition) of items, incorporating additional items and even accounting for the nationality of the foreign products under study. Some of these papers question the unidimensionality of such a scale. We intend to analyse the dimensionality of the CETSCALE. In order to do this, an extensive review of previous studies that have considered CETSCALE—whatever the version—is developed. In addition, we analyse the dimensionality of an adapted version of the CETSCALE including the product category (vegetables) under study. Our results support the multidimensionality of the CETSCALE."
Subjects: 
Ethnocentrism
CETSCALE
Consumer
Persistent Identifier of the first edition: 
Creative Commons License: 
cc-by-nc-nd Logo
Document Type: 
Article

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