Please use this identifier to cite or link to this item:
Madhok, Anoop
Marques, Rogerio
Year of Publication: 
[Journal:] BRQ Business Research Quarterly [ISSN:] 2340-9436 [Volume:] 17 [Year:] 2014 [Issue:] 2 [Pages:] 77-81
Existing theoretical frameworks typically revolve around sustainability of competitive advantage and attribute superior firm performance to its position in the industry structure and/or the possession of critical resources. However, the equilibrium-oriented logic implicit in these perspectives is not consonant with today's environment, characterized by more dynamic and complex behavior of markets and firms, which renders competitive advantages obsolete faster than ever. We propose an alternative action-based perspective on firm competitiveness one that revolves around the logic of action and emphasizes an entrepreneurial orientation and firm agility as the basis of firm competitiveness. This logic of action shifts the focus away from just industry position or resource possession and provides more scope for less advantaged firms to compete with the incumbents."
Austrian economics
Competitive agility
Competitive advantage
Firm disadvantage
Persistent Identifier of the first edition: 
Creative Commons License:
Document Type: 

Files in This Item:

Items in EconStor are protected by copyright, with all rights reserved, unless otherwise indicated.