Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/206053 
Year of Publication: 
2018
Citation: 
[Journal:] Cogent Business & Management [ISSN:] 2331-1975 [Volume:] 5 [Publisher:] Taylor & Francis [Place:] Abingdon [Year:] 2018
Publisher: 
Taylor & Francis, Abingdon
Abstract: 
Many US households depend on jobs generated by foreign automobile production and marketing. Foreign vs. domestic comparative advertising influences consumer ethnocentric reactions, but what effect does it have on employees of these foreign automobile brands? We replicate and extend Neese and Haynie by analyzing industry-specific Cognitive (knowledge), Affective (judgment), and Conative (employment status) covariates. Hierarchy of Effects and CETSCALE means vary significantly across treatments when these covariates are included in a MANCOVA. Regression analysis demonstrates that Attitude toward the Brand, Attitude toward the Ad, and Conative predict Purchase Intentions for participants processing foreign comparative advertising.
Persistent Identifier of the first edition: 
Creative Commons License: 
cc-by Logo
Document Type: 
Article

Files in This Item:
File
Size





Items in EconStor are protected by copyright, with all rights reserved, unless otherwise indicated.