Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/205771 
Year of Publication: 
2019
Citation: 
[Journal:] European Research on Management and Business Economics (ERMBE) [ISSN:] 2444-8834 [Volume:] 25 [Issue:] 1 [Publisher:] Elsevier [Place:] Amsterdam [Year:] 2019 [Pages:] 38-47
Publisher: 
Elsevier, Amsterdam
Abstract: 
This study aims to assess the role of a natural environment and its effects on the following components of attitudes: cognitive image, affective response, and behavioral intentions. Using a survey conducted among 292 mall visitors, this study also examines how the perception of the atmosphere in a mall can indirectly affect behavioral intentions. The findings confirm that the components of cognitive image, namely, appealingly design features, may positively influence affective responses at malls. Affective response also positively impacts the behavioral intention of a mall visitor. Affective response features were found to be more powerful than the cognitive image and natural atmosphere attributes to affect the behavioral intentions of visitors through a multiple measurement analysis. In addition, different theoretical and practical implications are discussed.
Subjects: 
Natural atmosphere
Cognitive image
Affective response
Behavioural intentions
Shopping malls
Multiple measurement analysis
JEL: 
M3
M20
Persistent Identifier of the first edition: 
Creative Commons License: 
cc-by-nc-nd Logo
Document Type: 
Article

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