Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/205738 
Year of Publication: 
2016
Citation: 
[Journal:] European Research on Management and Business Economics (ERMBE) [ISSN:] 2444-8834 [Volume:] 22 [Issue:] 3 [Publisher:] Elsevier [Place:] Amsterdam [Year:] 2016 [Pages:] 167-176
Publisher: 
Elsevier, Amsterdam
Abstract: 
This study aims to analyze how privacy concerns about the Internet have an impact on the consumer’s intention to make online purchases. A research model was developed establishing that this impact takes place via the connection of privacy concerns with the theories of trust and risk, the theory of planned behaviour and the technology acceptance model. The empirical study was based on an online survey that collected data from 900 individuals. The results confirmed the acceptance of all proposed hypotheses and the overall validation of the research model. Implications and further research suggestions are presented.
Subjects: 
Privacy concerns
E-commerce
Online purchasing behaviour
JEL: 
M31
L81
Persistent Identifier of the first edition: 
Creative Commons License: 
cc-by-nc-nd Logo
Document Type: 
Article

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