Aslam, Mian Muhammad Haris Waseem, Maimoona Khurram, Muhammad
[Journal:] Pakistan Journal of Commerce and Social Sciences (PJCSS) [ISSN:] 2309-8619 [Volume:] 13 [Year:] 2019 [Issue:] 3 [Pages:] 581-598
The study aims to determine the corporate brand image developed by the green supply chain management affected by the green purchasing, green communications, the customer cooperation, eco-design, internal environment management and investment recovery extent. This research adopts a positivist paradigm using quantitative techniques of data collection through surveys and applying a deductive approach to answer the research problem. The population for this research was based upon the entire list of manufacturing companies that are listed on PakistanStock Exchange. Out of these companies a representative sample of 120 was selected. This study confirmsthe impact of ecofriendly activities, inventory, green supply chain, internal environment and customer cooperation on the image of a corporation through a mediating variable green communications. This study has this limitation of being a cross-sectional study as the data was collected through convenient sampling and Secondly, this study is only conducted in one country Pakistan and is only restricted to one sector.
green supply chain management corporate image internal green practices externalgreen practices green communication