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Autoren: 
Knell, Markus
Falk, Armin
Datum: 
2004
Schriftenreihe/Nr.: 
IZA Discussion Papers No. 1152
Zusammenfassung: 
A growing economic literature stresses the importance of relative comparisons, e.g., for savings and consumption or happiness. In this literature it is usually assumed that reference standards against which people compare themselves are exogenously given. In contrast findings from social psychology suggest that people play an active role in determining their reference standards. We present a social comparison model where people choose their reference standards to serve motives of self-improvement and self-enhancement. The model predicts that reference standards increase in individuals? abilities and that thus people tend to compare themselves to similar others. The results of a questionnaire study confirm the model?s prediction.
Schlagwörter: 
reference standard
goals
social comparison
happiness
JEL: 
Z13
D62
D63
H31
Dokumentart: 
Working Paper

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