Please use this identifier to cite or link to this item: http://hdl.handle.net/10419/203610
Authors: 
Engler, Daniel
Groh, Elke D.
Ziegler, Andreas
Year of Publication: 
2019
Series/Report no.: 
Beiträge zur Jahrestagung des Vereins für Socialpolitik 2019: 30 Jahre Mauerfall - Demokratie und Marktwirtschaft - Session: Environmental Economics V No. F09-V3
Abstract: 
Using a stated choice experiment, we find that a prime that makes environmental identity salient makes people behave greener, whereas it does not if it makes religious identity salient. Further-more, we discover non-linear priming effects for environmental identity, which means that rais-ing the salience of highly environmentally oriented respondents or respondents without envi-ronmental identity does not change behavior while it does for respondents with a medium level strength of identity. Methodologically, our study combines for the first time a priming experi-ment with a stated choice (SC) experiment and uses a respondent specific status quo alternative in the empirical analysis with mixed logit models.
Subjects: 
Climate change
religious and environmental identity
green electricity
renewable energy
priming, stated choice experiment
mixed logit models
JEL: 
Q42
Q54
A13
C25
Z12
Document Type: 
Conference Paper

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