Beiträge zur Jahrestagung des Vereins für Socialpolitik 2019: 30 Jahre Mauerfall - Demokratie und Marktwirtschaft - Session: Environmental Economics V No. F09-V3
Using a stated choice experiment, we find that a prime that makes environmental identity salient makes people behave greener, whereas it does not if it makes religious identity salient. Further-more, we discover non-linear priming effects for environmental identity, which means that rais-ing the salience of highly environmentally oriented respondents or respondents without envi-ronmental identity does not change behavior while it does for respondents with a medium level strength of identity. Methodologically, our study combines for the first time a priming experi-ment with a stated choice (SC) experiment and uses a respondent specific status quo alternative in the empirical analysis with mixed logit models.
Climate change religious and environmental identity green electricity renewable energy priming, stated choice experiment mixed logit models