Please use this identifier to cite or link to this item: http://hdl.handle.net/10419/203481
Authors: 
Homrighausen, Pia
Lang, Julia
Year of Publication: 
2019
Series/Report no.: 
Beiträge zur Jahrestagung des Vereins für Socialpolitik 2019: 30 Jahre Mauerfall - Demokratie und Marktwirtschaft - Session: Labor Economics VI No. D08-V3
Abstract: 
This paper analyses a local marketing campaign that provided information about unproven age-re-lated stereotypes and the value of older workers in Germany. The campaign was designed to increase the hiring rate of older workers. Using comprehensive register data, we find that the information provided by the campaign (via banners, interviews, job fairs and information brochures) did change firms' employment behavior. The cheap and mild intervention increased the employment rate of older workers on average by 3 percentage points. This increase, however, is attributable to an increase in job stability rather than to an increase in the hiring of older workers.
Subjects: 
Unemployment
Nudge
Information
Older workers
Stereotypes
Difference-in-differ-ences
JEL: 
D83
J21
J23
J64
J78
Document Type: 
Conference Paper

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