Please use this identifier to cite or link to this item: http://hdl.handle.net/10419/202666
Authors: 
Nathan, Max
Vandore, Emma
Voss, Georgina
Year of Publication: 
2016
Series/Report no.: 
Birmingham Business School Discussion Paper Series 2016-02
Abstract: 
This paper performs a mixed-methods analysis of place-branding strategies developed in the 'Tech City' cluster initiative in Inner East London, drawing on ethnographic material, semi-structured interviews and visual content. Using Jessop's concept of the spatial imaginary, we explore key foundational geographies, trace the emergence of the 'Silicon Roundabout' and Tech City concepts between 2008 and 2014, then discuss Tech City's governance and progress, highlighting both day-to-day challenges and more basic tensions. We contrast this experience with that of 'Here East', a new regeneration space across the city in the Olympic Park.
Subjects: 
cities
clusters
spatial imaginaries
place branding
economic development
urban governance
URL of the first edition: 
Creative Commons License: 
https://creativecommons.org/licenses/by-nc-sa/2.5/
Document Type: 
Working Paper

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