Please use this identifier to cite or link to this item: http://hdl.handle.net/10419/202226
Authors: 
Duch-Brown, Néstor
Year of Publication: 
2017
Series/Report no.: 
JRC Digital Economy Working Paper 2017-04
Abstract: 
This paper describes the different forces that shape the market structure of four different 'online platform ecosystems' and the competition between them. The paper focuses on the following categories of platforms, which represent a wide scope of online activities: (i) e-commerce marketplaces; (ii) app stores; (iii) social media; and (iv) online advertising platforms. A central concern is to provide descriptive, empirical evidence on the relative strength of the forces operating in each case. In the past decade or so, many theoretical and conceptual contributions have been very helpful in developing a clear understanding of many of the issues around multi-sided markets, and have analysed these activities from many different perspectives. Unfortunately, they have provided hardly any empirical evidence. This paper attempts to reduce the lack of empirical evidence available on online platforms.
Subjects: 
digital single market
data economy
online platforms
multi-sided markets
JEL: 
D23
K11
K12
L86
Document Type: 
Working Paper

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