Please use this identifier to cite or link to this item: http://hdl.handle.net/10419/201367
Authors: 
Pajarinen, Mika
Rouvinen, Petri
Claussen, Jörg
Hakanen, Jari
Kovalainen, Anne
Kretschmer, Tobias
Poutanen, Seppo
Seifried, Mareike
Seppänen, Laura
Year of Publication: 
2018
Series/Report no.: 
ETLA Report 85
Abstract: 
Upwork is the world’s largest online labor market platform connecting clients with freelance professionals from various disciplines ranging from administrative support to web development. This study documents the main findings of the Upworkers in Finland survey conducted in December 2017. The survey targeted all freelancers listed on the platform who (a) claimed to reside in Finland and (b) had earned at least $1 since signing up. Of the 207 such freelancers found publicly listed on Upwork on 8 December 2017, 58.9% responded to our online questionnaire. Most Upworkers in Finland are translators, followed by designers and coders. They are typically less than 30 years old, involved in higher education or training (or already have at least a college-level degree), and live in the capital region or another urban area. Approximately one-third are immigrants or other nonnative speakers. They have a strong preference for entrepreneurship/self-employment over paid/salaried employment. Independence, flexibility, and extra earnings are particularly motivators for online work engagement. The respondents are both quite fond of the platform and satisfied with their current online work arrangement.
Subjects: 
Platform economy
Future of work
Online labor markets
Upwork
Finland
JEL: 
D26
J22
M55
O33
Document Type: 
Research Report

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