Bitte verwenden Sie diesen Link, um diese Publikation zu zitieren, oder auf sie als Internetquelle zu verweisen: https://hdl.handle.net/10419/200997 
Erscheinungsjahr: 
2019
Quellenangabe: 
[Journal:] Pakistan Journal of Commerce and Social Sciences (PJCSS) [ISSN:] 2309-8619 [Volume:] 13 [Issue:] 2 [Publisher:] Johar Education Society, Pakistan (JESPK) [Place:] Lahore [Year:] 2019 [Pages:] 385-408
Verlag: 
Johar Education Society, Pakistan (JESPK), Lahore
Zusammenfassung: 
Integrating environmental goals in a company's mission and strategies not only improves the company's image as a socially responsible organization but also help in gaining a leading position of first mover advantage. In today‟s era, due to the increasing pressures towards sustainability and pro-environment policies, organizations as well as governments are making efforts in this direction. The purpose of this study is to find out the role of organizations in following green practices such as green organizational identity and green innovation performance. The current study investigates the association between green organizational identity, environmental commitment, and green innovation performance. Moreover, we also investigate how environmental commitment mediates the relationship between green organizational identity and green innovation performance. Data from manufacturing organizations is taken, these are the companies registered with WWF Green office project. Following a quantitative approach, the hypotheses developed in the light of literature are tested using structural equation modeling (SEM). Result indicates that a complementary partial mediation exists between green organizational identity, environmental commitment, and green innovation performance. Moreover, this study also aims to help in comprehending to what extent organizations are focusing on the environment and how much they value both the environment and making their operations green.
Schlagwörter: 
green innovation performance
environmental commitment
environmental vision
competitive advantage
green organizational identity
PLS-SEM
Creative-Commons-Lizenz: 
cc-by-nc Logo
Dokumentart: 
Article

Datei(en):
Datei
Größe
371.29 kB





Publikationen in EconStor sind urheberrechtlich geschützt.