Bitte verwenden Sie diesen Link, um diese Publikation zu zitieren, oder auf sie als Internetquelle zu verweisen: https://hdl.handle.net/10419/198464 
Erscheinungsjahr: 
2016
Quellenangabe: 
[Journal:] CES Working Papers [ISSN:] 2067-7693 [Volume:] 8 [Issue:] 2 [Publisher:] Alexandru Ioan Cuza University of Iasi, Centre for European Studies [Place:] Iasi [Year:] 2016 [Pages:] 313-332
Verlag: 
Alexandru Ioan Cuza University of Iasi, Centre for European Studies, Iasi
Zusammenfassung: 
The purpose of this research is to identify the most important reasons that drive young Romanian Internet users to buy or to avoid buying from the Internet and to investigate the differences in the reasoning between two groups of Internet users. The most important reasons to buy from the Internet, as selected by the buyers group, are aspects concerning physical and financial gains: “comfort ability” and “time saving” (easiness to place an order – physical gain) on one hand, and “advantageous price” (financial gains) on the other hand. By far, the most important reason to avoid Internet shopping, for both analysed groups was the “impossibility to touch and test the product”.
Schlagwörter: 
Internet
online shopping
reasons to buy
reasons not to buy
JEL: 
M31
M39
Creative-Commons-Lizenz: 
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Dokumentart: 
Article

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