Kartiwi, Mira Hussin, Husnayati Suhaimi, Mohd Adam Jalaldeen, Mohamed Razi Mohamed Amin, Mohammad Ruhul
Year of Publication:
[Journal:] Journal of Global Entrepreneurship Research [ISSN:] 2251-7316 [Volume:] 8 [Year:] 2018 [Issue:] 18 [Pages:] 1-12
This paper examines how the external factors - i.e. customers, competitors - that driven Malaysian SMEs to adopt E-Commerce may influence the benefits these SMEs gained by adopting such technologies. The findings show the SMEs that were driven to adopt E-Commerce by customers demand are less likely to experience the reduction of operational cost. The results also show that SMEs would be able to achieve most of the expected benefits of E-Commerce adoption, if it is aimed as a tool to improve the competitiveness of the business.