Please use this identifier to cite or link to this item: http://hdl.handle.net/10419/196952
Authors: 
Kartiwi, Mira
Hussin, Husnayati
Suhaimi, Mohd Adam
Jalaldeen, Mohamed Razi Mohamed
Amin, Mohammad Ruhul
Year of Publication: 
2018
Citation: 
[Journal:] Journal of Global Entrepreneurship Research [ISSN:] 2251-7316 [Volume:] 8 [Year:] 2018 [Issue:] 18 [Pages:] 1-12
Abstract: 
This paper examines how the external factors - i.e. customers, competitors - that driven Malaysian SMEs to adopt E-Commerce may influence the benefits these SMEs gained by adopting such technologies. The findings show the SMEs that were driven to adopt E-Commerce by customers demand are less likely to experience the reduction of operational cost. The results also show that SMEs would be able to achieve most of the expected benefits of E-Commerce adoption, if it is aimed as a tool to improve the competitiveness of the business.
Subjects: 
E-Commerce
SMEs
External factors
Adoption
Benefit
Persistent Identifier of the first edition: 
Creative Commons License: 
https://creativecommons.org/licenses/by/4.0/
Document Type: 
Article

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