Please use this identifier to cite or link to this item: http://hdl.handle.net/10419/196449
Authors: 
Vătămănescu, Elena-Mădălina
Alexandru, Vlad-Andrei
Cristea, Georgiana
Radu, Loredana
Chirica, Oana
Year of Publication: 
2018
Citation: 
[Journal:] Amfiteatru Economic Journal [ISSN:] 2247-9104 [Volume:] 20 [Year:] 2018 [Issue:] 49 [Pages:] 536-552
Abstract: 
The present paper aims to address a demand-side perspective of bioeconomy by laying emphasis on the digitalization of markets and, subsequently, on the consumption patterns at the macroeconomic scale. The imperative for a sustainable economic model corroborated with the advances in digital technologies usage have reconfigured consumers' approaches and expectations and availed new forms of consumer behavior. Among these, the development of consumer-based online communities and of the online intellectual capital have often come forth as an undertaking of empowered consumers pursuing knowledge-based consumption patterns. The quest for sustainable, bio-labeled products on the digital markets has cemented the formation of new social aggregations built on the similarity of interests, goals, values, expectations, preferences, etc., giving way to consistent communication and interaction flows among their members and engendering profound transformations in today's society. Acknowledging all these facts, the study investigates the influences of the online intellectual capital on the consumption patterns through the lens of bioeconomy. The focus is set on the bioo products consumption in two European countries (i.e., Romania and Italy), relying on a sample of over 700 active online consumers. Processed via a structural equation modeling technique, the data indicated the existence of significant influences among the considered variables.
Subjects: 
intellectual capital (IC)
online communities
consumption
bio products
bioeconomy
digitalization
JEL: 
D18
F12
F68
Persistent Identifier of the first edition: 
Creative Commons License: 
https://creativecommons.org/licenses/by/4.0/
Document Type: 
Article

Files in This Item:
File
Size





Items in EconStor are protected by copyright, with all rights reserved, unless otherwise indicated.