The aim of the paper is to identify and compare how Generation Y consumers from the Czech Republic, Slovak Republic and Poland perceive the p roduct origin and its labelling in the context of food quality and safety . First, the theoretical background of food quality and safety, product origin, and food origin labels is discussed. The next section is devoted to the methodology of research followed by a discussion of research results. Data were collected via the online survey with 530 respondents of Generation Y . Chi - square test, Kruskal - Wallis test and Mann - Whitney U test were used to determine whether consumer attitudes differ based on their country . A statistically significant difference between the attention given to food product s origin in the purchase decision and the responden ts ' country was confirmed, the product origin is the most important for Poles. In comparison with Czechs and Slovaks, Poles have also a stronger preference for domestic food products, believing them to be of a higher quality than the foreign ones. In each respective country , the a wareness of food origin labels is low and their benefits are not sufficiently perceived . Statistically significant relations exist between the attitudes of Czechs and Poles as well as Slovaks and Poles, whereas there are no differe nces between the attitudes of Czechs and Slovaks.
food quality and safety food products origin Generation Y consumer attitudes European Union quality scheme product origin labels