Bitte verwenden Sie diesen Link, um diese Publikation zu zitieren, oder auf sie als Internetquelle zu verweisen: https://hdl.handle.net/10419/196108 
Autor:innen: 
Erscheinungsjahr: 
2019
Quellenangabe: 
[Editor:] Tipurić, Darko [Editor:] Hruška, Domagoj [Title:] 7th International OFEL Conference on Governance, Management and Entrepreneurship: Embracing Diversity in Organisations. April 5th - 6th, 2019, Dubrovnik, Croatia [Publisher:] Governance Research and Development Centre (CIRU) [Place:] Zagreb [Year:] 2019 [Pages:] 522-528
Verlag: 
Governance Research and Development Centre (CIRU), Zagreb
Zusammenfassung: 
This study explores the interdependence of corporate social responsibility (CSR) and corporate performance using a sample of companies from the media industry in the Republic of Croatia. Our primary aim was to empirically test hypothesized positive relationship between CSR and corporate performance. We identified core CSR dimensions of companies operating in the media industry (relationship with owners, employees, stakeholders, environment, and society) and applied the new methodological approach in CSR classification through criteria of (under)development. Our results suggest that corporate performance measured by a composite indicator based on the Balanced Scorecard in companies with developed CSR is statistically significantly higher than for the companies with underdeveloped CSR.
Schlagwörter: 
corporate social responsibility (CSR)
corporate performance
Balanced Scorecard
media industry
Dokumentart: 
Conference Paper

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