Bitte verwenden Sie diesen Link, um diese Publikation zu zitieren, oder auf sie als Internetquelle zu verweisen: https://hdl.handle.net/10419/195400 
Autor:innen: 
Erscheinungsjahr: 
2018
Quellenangabe: 
[Journal:] Revista de Métodos Cuantitativos para la Economía y la Empresa [ISSN:] 1886-516X [Volume:] 25 [Publisher:] Universidad Pablo de Olavide [Place:] Sevilla [Year:] 2018 [Pages:] 93-110
Verlag: 
Universidad Pablo de Olavide, Sevilla
Zusammenfassung (übersetzt): 
This study analyzes the impact of the use of Information and Communication Technologies (ICT) on the diversification strategy and performance of small and medium enterprises (SMEs). From a sample of 95 companies in the autonomous community of the Basque Country, it is evidenced that diversified companies show a higher level of use of ICT and this resource positively affects financial and non-financial company performance. The analysis also show that ICT is a mediating variable between the type of diversification and performance of business in which the company has entered. For the correlational descriptive and statistical analysis of the variables, IBM SPSS software was used (version 21). Further analysis which may expand upon this study could be to apply the model to different industries with the idea of comparing the results found and to define specific strategies.
Schlagwörter: 
diversification
ICT
performance
mediation
JEL: 
L25
C12
Creative-Commons-Lizenz: 
cc-by-sa Logo
Dokumentart: 
Article

Datei(en):
Datei
Größe
878.32 kB





Publikationen in EconStor sind urheberrechtlich geschützt.