Please use this identifier to cite or link to this item: http://hdl.handle.net/10419/195400
Authors: 
León, Omar
Year of Publication: 
2018
Citation: 
[Journal:] Revista de Métodos Cuantitativos para la Economía y la Empresa [ISSN:] 1886-516X [Volume:] 25 [Year:] 2018 [Pages:] 93-110
Abstract (Translated): 
This study analyzes the impact of the use of Information and Communication Technologies (ICT) on the diversification strategy and performance of small and medium enterprises (SMEs). From a sample of 95 companies in the autonomous community of the Basque Country, it is evidenced that diversified companies show a higher level of use of ICT and this resource positively affects financial and non-financial company performance. The analysis also show that ICT is a mediating variable between the type of diversification and performance of business in which the company has entered. For the correlational descriptive and statistical analysis of the variables, IBM SPSS software was used (version 21). Further analysis which may expand upon this study could be to apply the model to different industries with the idea of comparing the results found and to define specific strategies.
Subjects: 
diversification
ICT
performance
mediation
JEL: 
L25
C12
Creative Commons License: 
https://creativecommons.org/licenses/by-sa/4.0/
Document Type: 
Article
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