Please use this identifier to cite or link to this item: http://hdl.handle.net/10419/195398
Authors: 
Ruiz, José Ramos
Otero, José Polo
Barcasnegras, Aquiles Arrieta
Cárcamo, Jean Vega
Year of Publication: 
2018
Citation: 
[Journal:] Revista de Métodos Cuantitativos para la Economía y la Empresa [ISSN:] 1886-516X [Volume:] 25 [Year:] 2018 [Pages:] 54-71
Abstract (Translated): 
This research studies the impact that marketing innovation entails for exporting behavior, supported by the panel data structure given by the Panel of Technological Innovation. To do so, Propensity Score Matching method has been combined with the method of difference in differences, which is usual for impact evaluation analysis. The results from econometric estimations show the existence of a significative, negative impact of marketing innovation on exporting performance for Spanish agro-industry sector.
Subjects: 
marketing
exporting behavior
impact evaluation
agro-industry
JEL: 
O30
H43
Q13
Creative Commons License: 
https://creativecommons.org/licenses/by-sa/4.0/
Document Type: 
Article
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