Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/195153 
Year of Publication: 
2018
Series/Report no.: 
Working Paper No. 308
Publisher: 
University of Zurich, Department of Economics, Zurich
Abstract: 
We study the impact of manipulating the attention of a decision-maker who learns sequentially about a number of items before making a choice. Under natural assumptions on the decision-maker's strategy, forcing attention toward one item increases its likelihood of being chosen.
Subjects: 
sequential sampling
marketing
persuasion
attention allocation
JEL: 
D8
D91
Persistent Identifier of the first edition: 
Document Type: 
Working Paper

Files in This Item:
File
Size
523.97 kB





Items in EconStor are protected by copyright, with all rights reserved, unless otherwise indicated.