Please use this identifier to cite or link to this item: http://hdl.handle.net/10419/194941
Authors: 
Yoshida, Yumi
Tanaka, Kenta
Managi, Shunsuke
Year of Publication: 
2017
Citation: 
[Journal:] Journal of Economic Structures [ISSN:] 2193-2409 [Volume:] 6 [Year:] 2017 [Issue:] 4 [Pages:] 1-11
Abstract: 
This study investigates consumers' preference for dynamic pricing rules using a choice experiment. Among alternative electricity pricing rules, time of use (TOU) is most preferred by consumers, and our estimation results show that TOU has the highest value of WTP among pricing rules. Furthermore, consumers' characteristics affect their choice of a pricing rule. Our results show that risk preference in particular affects the choice probability of each pricing rule.
Subjects: 
Choice experiment
Dynamic pricing
Electricity
Persistent Identifier of the first edition: 
Creative Commons License: 
https://creativecommons.org/licenses/by/4.0/
Document Type: 
Article
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