Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/194835 
Year of Publication: 
2018
Citation: 
[Journal:] Journal of Innovation and Entrepreneurship [ISSN:] 2192-5372 [Volume:] 7 [Issue:] 12 [Publisher:] Springer [Place:] Heidelberg [Year:] 2018 [Pages:] 1-14
Publisher: 
Springer, Heidelberg
Abstract: 
Entrepreneurs all over the world seek ways of introducing their products to international markets; unfortunately, the international marketing environment poses a lot of opportunities and threats to foreign entrants. The cultural, political, and technological environments act as determinant factors in entrepreneurial success in global markets. This study aims to unravel the effects of these international marketing environments on entrepreneurial developments. The study being descriptive and historical relied heavily on secondary sources of information. Analysis revealed that the PESTEL and other human factors have significant impacts on business transactions. Furthermore, the political systems and governmental regulations on business dealings have a lot to do with entrepreneurial success in the international arenas. The study recommends the establishment of a supportive governmental framework to serve as a platform for the willing entrepreneurs to succeed in the international markets.
Subjects: 
Entrepreneurship
International market
Comparative advantage
Barriers
Government
Persistent Identifier of the first edition: 
Creative Commons License: 
cc-by Logo
Document Type: 
Article

Files in This Item:
File
Size
560.37 kB





Items in EconStor are protected by copyright, with all rights reserved, unless otherwise indicated.