Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/194537 
Year of Publication: 
2017
Citation: 
[Journal:] Wine Economics and Policy [ISSN:] 2212-9774 [Volume:] 6 [Issue:] 2 [Publisher:] Elsevier [Place:] Amsterdam [Year:] 2017 [Pages:] 146-154
Publisher: 
Elsevier, Amsterdam
Abstract: 
Although scientific literature is still uncertain towards the real causes that can link headache episodes with moderate wine consumption, a growing proportion of consumers seems to address sulphites as possible culprits. Hence, the objective of this study is to assess consumers' willingness to pay for wine bearing a sulphites-free label in two traditional wine producing countries, Italy and Spain. The methodological framework is based on the specification of the Becker-DeGroot-Marschak (BDM) type of auction applied to consumers purchasing wine in the supermarket stores of both countries. A left censored Tobit model is used to analyse the bidding behaviour for conventional and "Non-Added Sulphite" (NAS) wine. Results in both countries show that consumers who link the headaches with the consumption of sulphite are willing to exchange the habitually consumed bottle of wine with a NAS wine and pay extra premium prices.
Subjects: 
Consumer behavior
Experimental auctions
Non-added sulphite wines
Persistent Identifier of the first edition: 
Creative Commons License: 
cc-by-nc-nd Logo
Document Type: 
Article

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