Please use this identifier to cite or link to this item: http://hdl.handle.net/10419/194513
Authors: 
Gilinsky, Armand
Forbes, Sharon L.
Reed, Marlene M.
Year of Publication: 
2016
Citation: 
[Journal:] Wine Economics and Policy [ISSN:] 2212-9774 [Volume:] 5 [Year:] 2016 [Issue:] 1 [Pages:] 60-67
Abstract: 
This paper is meant to open a dialogue about the elements that constitute an outstanding wine business case study and, if used for teaching purposes, an instructor's manual. The ability to understand, synthesize, evaluate, and also create cases is becoming an increasingly important career-building skill for graduates of higher education programs across all disciplines. First we examine the market for wine business cases, and we then provide a step-by-step guide to the development of cases specifically targeted for wine business education.
Subjects: 
Case research
Case writing
Wine business
Persistent Identifier of the first edition: 
Creative Commons License: 
https://creativecommons.org/licenses/by-nc-nd/4.0/
Document Type: 
Article

Files in This Item:
File
Size





Items in EconStor are protected by copyright, with all rights reserved, unless otherwise indicated.