Please use this identifier to cite or link to this item: http://hdl.handle.net/10419/194506
Authors: 
Alebaki, Maria
Menexes, George
Koutsouris, Alex
Year of Publication: 
2015
Citation: 
[Journal:] Wine Economics and Policy [ISSN:] 2212-9774 [Volume:] 4 [Year:] 2015 [Issue:] 2 [Pages:] 98-109
Abstract: 
In response to the need for a better empirical understanding of the multiple factors that drive the demand of wine tourism, this paper serves a twofold objective: first, to test the distinctiveness of motivations for visiting a wine region along with a winery; and secondly, to explore whether geographical distance between tourists' place of origin and the wine region can add to the ability of other wine consumer/tourist variables (product involvement; product knowledge; wine tourist identity; past experience) to predict specific aspects of wine tourist behavior. In doing so, quantitative survey data were collected from 381 visitors of 12 wineries located in Northern Greece. Results from Principal Component and Multiple Hierarchical Regression Analyses indicate that travel distance predicts wine purchasing at the cellar door as well as the motivational factors associated with' Socialization' and "Destination attractiveness". Further, the study proposes a conceptual framework for wine tourism motivation.
Subjects: 
Motivations
Travel distance
Wine tourism
Persistent Identifier of the first edition: 
Creative Commons License: 
https://creativecommons.org/licenses/by-nc-nd/4.0/
Document Type: 
Article
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