Please use this identifier to cite or link to this item: http://hdl.handle.net/10419/194482
Authors: 
Lockshin, Larry
Year of Publication: 
2014
Citation: 
[Journal:] Wine Economics and Policy [ISSN:] 2212-9774 [Volume:] 3 [Year:] 2014 [Issue:] 1 [Pages:] 1-2
Abstract: 
China's growing wine consumption is having a major effect on the global trade in wine. Growing awareness and consumption of grape-based wine in China has moved from a small number of very wealthy and often older buyers to an increasing number of younger, middle-class consumers. In this editorial, I will explore some of the effects I think this growing market is having on the wine trade and how this shapes the future research agenda for wine business related to China.
Subjects: 
China
Market research
Wine
Persistent Identifier of the first edition: 
Creative Commons License: 
https://creativecommons.org/licenses/by-nc-nd/4.0/
Document Type: 
Article

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