Please use this identifier to cite or link to this item: http://hdl.handle.net/10419/194474
Authors: 
Vecchio, Riccardo
Year of Publication: 
2013
Citation: 
[Journal:] Wine Economics and Policy [ISSN:] 2212-9774 [Volume:] 2 [Year:] 2013 [Issue:] 2 [Pages:] 85-92
Abstract: 
The current paper explored young adult wine drinkers' willingness to pay (WTP) for three sustainable wines through Vickrey fifth-price full bidding auctions. In order to investigate factors affecting WTP the study compared the bid functions estimated with Tobit models and the premium functions estimated with ordinary least squares (OLS). The econometric results reveal that female and older respondents tend to bid higher for sustainable wines. Moreover, knowledge of specific claims increased price premiums. Our findings have significant marketing and policy implications for the promotion of sustainable wines among young adults.
Subjects: 
Experimental auctions
Sustainable wine
Willingness-to-pay
Persistent Identifier of the first edition: 
Creative Commons License: 
https://creativecommons.org/licenses/by-nc-nd/4.0/
Document Type: 
Article
Social Media Mentions:

Files in This Item:
File
Size





Items in EconStor are protected by copyright, with all rights reserved, unless otherwise indicated.