Bitte verwenden Sie diesen Link, um diese Publikation zu zitieren, oder auf sie als Internetquelle zu verweisen: https://hdl.handle.net/10419/194469 
Erscheinungsjahr: 
2013
Quellenangabe: 
[Journal:] Wine Economics and Policy [ISSN:] 2212-9774 [Volume:] 2 [Issue:] 2 [Publisher:] Elsevier [Place:] Amsterdam [Year:] 2013 [Pages:] 76-84
Verlag: 
Elsevier, Amsterdam
Zusammenfassung: 
Existing wine literature focuses largely on developing wine producing countries, often, overlooking markets that are not wine producing regions. These markets, however, may comprise, lucrative markets for export. The current study seeks to gain insights into one such market. Specifically, the study focuses on wine consumer behavior and wine market analysis in the Dominican, Republic. Quantitative methodology incorporated a consumer survey conducted through supermarkets, and liquor stores intercepts in the Dominican Republic. Additionally, secondary data were used for market analysis.
Schlagwörter: 
Consumer analysis
Dominican Republic
Emerging wine market
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