Please use this identifier to cite or link to this item: http://hdl.handle.net/10419/194469
Authors: 
Velikova, Natalia
Murova, Olga
Dodd, Tim H.
Year of Publication: 
2013
Citation: 
[Journal:] Wine Economics and Policy [ISSN:] 2212-9774 [Volume:] 2 [Year:] 2013 [Issue:] 2 [Pages:] 76-84
Abstract: 
Existing wine literature focuses largely on developing wine producing countries, often, overlooking markets that are not wine producing regions. These markets, however, may comprise, lucrative markets for export. The current study seeks to gain insights into one such market. Specifically, the study focuses on wine consumer behavior and wine market analysis in the Dominican, Republic. Quantitative methodology incorporated a consumer survey conducted through supermarkets, and liquor stores intercepts in the Dominican Republic. Additionally, secondary data were used for market analysis.
Subjects: 
Consumer analysis
Dominican Republic
Emerging wine market
Persistent Identifier of the first edition: 
Creative Commons License: 
https://creativecommons.org/licenses/by-nc-nd/4.0/
Document Type: 
Article
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