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Gokcekus, Omer
Finnegan, Clare M.
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[Journal:] Wine Economics and Policy [ISSN:] 2212-9774 [Volume:] 2 [Year:] 2013 [Issue:] 1 [Pages:] 27-32
Wine is an experience good and also (at least under certain circumstances and to a certain extent) a conspicuous consumption good. As such, wine buyers should be willing to pay a premium for regional reputation to avoid risk and to send signals about their wealth and social status. At the same time, wine is an annually produced good; every year new bottles arrive to wine stores. Accordingly, a wine store's manager has to periodically clear the store's inventory. Statistical analyses indicate that, during the Great Recession in the US, two developments-a substantial decline in income and a rise in information sharing via the internet and social media-had a dampening effect on the regional reputation premium and lowered the price-quality ratio differences among different wine regions. Moreover, during the same time period, the discount rates necessary to clear inventories significantly increased.
Consumer behavior
Price-quality ratio
Regional reputation premium
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